Stuff of fairytales
Life is punctuated by moments and themes that repeat themselves, by situations that reappear periodically because they are part of who we are, of our essence, of our being. Giorgia and Stefano Barbini have a mission: to be ambassadors of Italian style. Meeting them in one of their three exclusive San Lorenzo Lodges gives the impression that hospitality has always been their occupation.
The Barbinis since ever loved the Dolomites. One day, looking for a private retreat for their family, they felt in love with an aristocratic hunting lodge in South Tyrol. They acquired the property and transformed it into a stylish and exclusive holiday retreat. The White Deer San Lorenzo Mountain Lodge was born. The White Deer is a veritable masterpiece, a perfect symbiosis between history and modern life, a new way of experiencing nature while sacrificing neither exclusivity nor creature comforts.
Client
Giorgia & Stefano Barbini
C+ Activities
- New opening January 2010
- Positioning and market introduction
- Communication strategy
- Hospitality, Sales & Marketing Consulting
- Concept for Corporate
- Design & Corporate Identity
- pr & press office, national & international
- pr, press & fam trips and events
- Visual support,
- organization of photo shootings, web-support
- New positioning 2018
Website

What our clients say
Communication is an art! Ruth Gamper enthusiastically shares our passion for the San Lorenzo Lodges. She and her team plan our communication strategy, creatively developing tailor-made solutions, reaching outstanding press coverage in the most influential media. As our partner in this endeavour she actively supports us in facing this challenges.
Stefano & Giorgia Barbini, owners
Press releases
- Harper’s Bazaar, Czech Republic - January 2022 -
- CONNECTION TO PARADISE, Germany - December 2021 -
- Extra Golf & Reisen, Germany - Spring 2021 -
- Casas de Campo, Spain - December 2020 -
- VANITY FAIR, Italy - December 2020 -
- TheAlps_TravelColours, Germany - August 2020 -
- House + Garden, UK - May 2020 -
- Hola Magazine, Spain - October 2019 -
- therake.com, UK - January 2019 -
- FOCUS, Germany - December 2017 -
- forbes.com, USA - November 2017 -
- NZZ Stil, Switzerland - September 2017 -
- Monocle Magazine, UK - September 2017 -
- FAS Frankfurter Allgemeine Sonntagszeitung, Germany - February 2017 -
- Style Book Madonna, Austria - December 2016 -
- ELLE, Germany - December 2016 -
- Il Sole 24 Ore, Italy - August 2016 -
- Vogue, Brazil - May 2016 -
- vanityfair.it, Italy - December 2015 -
- Town & Country, USA - November 2015 -
- Manager Magazin, Germany - November 2015 -
- Harper’s Bazaar, Germany - November 2015 -
- Tatler, UK - September 2012 -
- Financial Times, UK - July 2012 -
- Vogue, Germany - September 2011 -
- The Times, UK - July 2010 -
- Geo Saison, Germany - June 2010 -
- Centurion Magazine, USA - June 2010 -
- Corriere della Sera, Italy - February 2010 -
- AD, Germany - January 2010 -